Case Study: Gibbons refreshes its legal brand with Rizco’s distinct campaign

Gibbons refreshes brand for 2019 website relaunch with Rizco

Gibbons P.C., a leading law firm, engaged the vendor Rizco to reposition its long-established brand and develop a new advertising campaign. The challenge was to bring a fresh perspective to the well-known firm's story, elevating its deep history and talent to stand out in the competitive legal marketplace ahead of a website relaunch.

Rizco developed a comprehensive solution that included brand positioning and the creation of the "Distinct" advertising campaign. The campaign featured a new tagline and messaging centered on the firm's unique qualities, supported by strong visual and verbal storytelling. Rizco executed the campaign through print and digital ads in industry publications, which successfully increased Gibbons' brand recognition and reputation by highlighting how it practices law differently.

Gibbons