Case Study: Progressive Parts improves vehicle matching and targeted marketing with Rixxo

Progressive Parts improves vehicle matching with Rixxo using licence plate data

Progressive Parts, a leading UK performance car parts specialist, faced the challenge of helping customers quickly find parts compatible with their specific vehicles. They partnered with R2B eCommerce agency Rixxo to improve search functionality and create more relevant marketing communications without complicating their back-end systems.

Rixxo implemented a solution that allows users to search for parts by entering their vehicle's registration number, which triggers a lookup to identify compatible products. They also developed a "My Garage" feature for saving vehicle profiles, speeding up future searches. This enhanced customer experience provided Progressive Parts with the ability to support targeted communications based on vehicle data.

Progressive Parts