Case Study: C & A Building Products achieves eCommerce transformation with Rixxo

C & a Building Products targets 20% search growth and 15% higher conversions with Rixxo

Rixxo partnered with C & A Building Products, a long-established, family-run distributor of building supplies, to undertake a comprehensive digital transformation. The company's challenge was to upgrade its eCommerce systems to reinforce its market position. Key objectives included building a best-practice B2B website, improving search engine visibility, increasing conversion rates, and integrating key systems to automate processes and reduce manual data entry errors.

The solution implemented by Rixxo involved using their Foundations™ process to guide the selection and build of a Magento 2 platform. Rixxo integrated the new site with the company's Orderwise ERP system to synchronize key data flows. They also developed a comprehensive SEO strategy and provided training. This transformation provided C & A with a scalable, automated, and future-proofed eCommerce operation to support its expansion plans.

C & a Building Products