Case Study: Blue Badger achieves streamlined B2B eCommerce growth with Rixxo

Blue Badger streamlines B2B eCommerce in 8 weeks with Rixxo

Blue Badger, a leading UK-based commercial catering equipment wholesaler, was struggling with an outdated and heavily customized Magento eCommerce site. This platform was impacting profitability through incorrect freight calculations, causing customer and employee dissatisfaction, and hindering their digital transformation goals. They enlisted the digital agency Rixxo for a strategic eCommerce transformation to streamline operations and support growth.

Rixxo implemented a bespoke Magento solution after an eight-week deep-dive into the business using their Foundations research model. The new site consolidated extensions, removed redundant features, and fixed critical integrations like HubSpot. The transformation provided Blue Badger with a fully functional B2B website that reduces administrative tasks, allows customers to self-serve, and supports the company's long-term growth.

Blue Badger