Case Study: AvMed improves healthcare website experience with Rivet Logic and Liferay

Reinforcing a Superior Healthcare Experience With Liferay Portal

AvMed, one of Florida's largest not-for-profit health plans, faced the challenge of an outdated and cumbersome legacy website that lacked mobile compatibility and design appeal. Without a web content management system, even minor updates required IT assistance, hindering regular content refreshes. To support its brand promise of a superior healthcare experience, AvMed partnered with Rivet Logic for a digital transformation using the Liferay Enterprise Portal platform.

Rivet Logic implemented a new Liferay-based architecture featuring advanced WCM capabilities, third-party integrations, and a consolidated site design. The solution empowered AvMed's marketing team to manage content efficiently and provided a fully responsive, accessible experience for users. The results included increased web traffic and time spent on the site, over $35k saved in call center costs within four months, and 24/7 uptime.

AvMed

Ana Eberhard

Director, Advertising and Brand Marketing