Case Study: a leading financial services company improves brand management with Rivet Logic’s global marketing center

Marketing Asset Management for Global Financial Services Leader

A leading financial services company, a key player in the payments industry, faced 20 global websites. This led to inconsistent branding, security risks, and difficulty for its marketing team. They selected Rivet Logic to implement a new solution.

Rivet Logic implemented a centralized Marketing Center using Alfresco for digital asset management and Crafter CMS for web content management. This solution provided centralized control of assets, user-friendly authoring, and advanced workflow capabilities. The results included a significant increase in marketing productivity, improved brand consistency, and higher sales effectiveness and revenue for the customer.