Case Study: a leading cloud services and communications company drives more sales leads with Crafter CMS from Rivet Logic

Award-Winning Cloud Services and Communications Company Drives More Sales Leads with Crafter CMS

A leading cloud services and communications company faced challenges with its outdated legacy web content management system. The platform lacked agility for marketers to make daily updates and was unable to support a new corporate rebranding initiative aimed at creating a more dynamic and engaging digital experience. To address this, they enlisted Rivet Logic Corporation to implement a modern solution.

Rivet Logic implemented a web content management platform using Crafter CMS, which provided a flexible, user-friendly authoring environment for marketers and a decoupled architecture for seamless integrations. This new solution empowered the marketing team to take control of the website, leading to a 9% increase in overall site traffic and more than doubling the number of sales leads generated.