Case Study: yellowHEAD unifies 30+ data sources and streamlines reporting with Rivery

yellowHEAD unifies their cloud DWH with 30+ data sources to optimize client reports, performance, and ROI

yellowHEAD, a marketing agency using AI-driven strategies to grow major brands, needed a better way to manage and analyze campaign data from dozens of clients and multiple sources. Their team was spending too much time manually downloading, collating, and normalizing data across spreadsheets, making it difficult to keep reports accurate and up to date.

Using Rivery’s ELT/DataOps platform, yellowHEAD automated data ingestion and transformation from 30+ sources into a single Tableau dashboard, including network, app-tracking, and even email-based file sources. With Rivery, the team saved time, reduced manual BI work, and gained real-time visibility into client performance and ROI, helping them focus more on modeling and less on infrastructure.

YellowHead

Morli Ben David

Head of Product