Case Study: yellowHEAD streamlines marketing data management with Rivery

YellowHead - Customer Case Study

yellowHEAD, an online marketing agency, needed to extract and analyze campaign data from a multitude of external sources for its clients. Their challenge was to create a unified data warehouse to optimize client campaign performance and ROI, moving away from inefficient manual processes like downloading data into spreadsheets. They turned to Rivery for a solution to this data management problem.

Using Rivery, yellowHEAD automated the processing and normalization of all their data into a single cohesive model. This provided the team with a unified dashboard for client insights, saving valuable time and replacing the need to manage multiple separate BI tools. The results include daily automated data updates from over 30 integrations, giving account managers immediate access to up-to-date campaign results and unprecedented insights into performance and ROI, all while handling millions of dollars in monthly ad spend with required accuracy.

YellowHead

Roy Leiser

Business Intelligence & Product Manager