Case Study: Tomorrow.io gains a holistic view of marketing data with Rivery

Tomorrow.io’s in-house solution for measuring marketing ROI and connecting niche data sources

Tomorrow.io, a weather intelligence company, needed a better way to manage the growing volume of marketing data coming from multiple sources, including Google and Facebook ads, app stores, Mixpanel, and AppsFlyer. To measure and optimize marketing ROI, the B2C team wanted a more efficient way to bring all of this data together, with Google BigQuery as the cloud warehouse and Tableau for visualization.

Rivery provided the solution with ready-made ETL and native/API connectors that made it easy to ingest data from diverse sources into BigQuery with minimal setup and no ongoing maintenance. With Rivery, Tomorrow.io gained a holistic view of its marketing performance on a single dashboard, and the platform was so successful that it was expanded across other teams, including support, operations, product, and executive leadership.

Tomorrow.io

Tomer Coreanu

VP & General Manager, B2C