Case Study: Backbone Media cuts data prep time with Rivery

How marketing agency, Backbone Media, slashed time spent on data preparation by over 90%

Backbone Media, LLC is a PR, media planning and buying, social media, and content marketing agency serving active lifestyle brands. The team relied on data from sources like DoubleClick Campaign Manager, Facebook Ads, Google Ads, Google Analytics, and Kochava, but monthly data collection and prep was highly manual and time-consuming, with Excel files also causing crashes and workflow issues. To solve this, Backbone Media turned to Rivery for data integration and automation.

Rivery connected Backbone Media’s key marketing data sources into a single platform and automated data flows into a warehouse, reducing the need for manual prep and enabling faster analysis. The results were dramatic: data handling time dropped from 60% to just 5% of staff time, giving the team much more time for analysis and client management. Rivery also proved intuitive for a team with no prior SQL or ETL experience and was a cost-effective fit for the agency’s size.

Backbone Media, LLC