Case Study: Jackson Walker builds relationships and drives new business with Riverside.FM

How Jackson Walker builds relationships and generates business with a 7-minute podcast

Jackson Walker, a premier Texas-based law firm, wanted to maintain and deepen client relationships during the COVID-19 pandemic while also finding a new way to generate business. To do that, the firm launched its “Fast Takes” podcast, but early on they were using tools like Zoom and Microsoft Teams, which led to inconsistent audio quality and editing challenges that didn’t reflect the firm’s brand well.

By switching to Riverside.FM, Jackson Walker was able to record a high-quality 7-minute podcast directly in the browser, without extra software or installation hurdles. Riverside.FM helped the firm streamline its workflow and produce nearly 85 episodes, strengthening trust with listeners and creating new business opportunities, including a direct line from one podcast episode to a new client relationship and multiple follow-on engagements.

Jackson Walker

Greg Lambert

Chief Knowledge Services Officer