Case Study: Wake Radiology boosts mammogram awareness and action with Rivers Agency

Wake Radiology reaches 572K ad impressions with Rivers Agency

Wake Radiology, a world-class radiology practice, faced the challenge of standing out during Breast Cancer Awareness month and combating a decline in annual mammograms. They partnered with Rivers Agency to create a campaign that would drive patient action rather than just awareness.

Rivers Agency implemented a full-funnel campaign for Wake Radiology centered on a pledge for women to commit to an annual screening. The solution included eye-catching paid social ads, an influencer marketing component, and a pledge drive with a raffle incentive. The campaign achieved significant results, including over 572,000 ad impressions and 6,500 mammograms performed in October. Rivers Agency successfully helped Wake Radiology translate awareness into measurable action.

Wake Radiology