Case Study: SPC Mechanical boosts recruitment and careers page engagement with Rivers Agency

SPC Mechanical boosts website sessions 44.3% with Rivers Agency

SPC Mechanical, a premier family-owned commercial HVAC and plumbing contractor, faced an impending industry-wide workforce deficit. They partnered with Rivers Agency to develop a creative recruitment campaign to attract the next generation of talent.

Rivers Agency developed an authentic employer narrative and a two-pronged campaign. The solution included innovative 360-degree video ads featuring real employees, strategic ad placements at high-traffic locations and an airport, employee spotlight videos, and a complete redesign of the careers hub. This approach resulted in 250,000+ digital ad impressions, a 44.3% increase in website visits, an 8.7% boost in careers page sessions, and 6% headcount growth for the client.

SPC Mechanical