Case Study: Ori’Zaba’s Scratch Mexican Grill boosts National Burrito Day sales with Rivers Agency

Ori’Zaba’s Scratch Mexican Grill boosts sales 101.5% with Rivers Agency

Ori’Zaba’s Scratch Mexican Grill, a fast-casual Mexican franchise, approached Rivers Agency for a new messaging strategy to help distinguish its brand. The challenge was to move beyond simple discount promotions and create a campaign that truly communicated the high-quality, transformative nature of their food, particularly for National Burrito Day.

Rivers Agency developed a comprehensive digital marketing campaign that included serene visual ads, branded materials, and social media content. The solution focused on the precedent that "the food always comes first," creating a cohesive brand experience across digital and physical channels. This strategy led to a significant measurable impact: a 101.5% increase in sales from the previous event, with 3,451 total products sold and 1,236 customers engaged. Rivers Agency successfully captured the brand's unique voice and prepared them for future growth.

Ori’Zaba’s Scratch Mexican Grill