Case Study: Hampton Farms boosts brand awareness with Rivers Agency’s Shell Yeah! social campaign

Hampton Farms boosts brand awareness with Rivers Agency and 690K social impressions

The customer, Hampton Farms, is a major supplier of in-shell peanuts to all 30 MLB stadiums. Their challenge was a lack of brand recognition, as their product was often sold in generic packaging at games. The vendor, Rivers Agency, addressed this with a social media campaign to raise awareness that Hampton Farms is America's largest seller of in-shell peanuts.

Rivers Agency created the "Shell Yeah!" social-first campaign, which highlighted the fun and flavor of Hampton Farms' products, including their unique flavored peanuts. The campaign ran across social media, paid media, and e-commerce. This strategy delivered over 690,000 social impressions for Hampton Farms and contributed to the sale of over 3 million peanuts during the campaign.

Hampton Farms