Case Study: First Bank boosts financial education engagement with Rivers Agency

First Bank boosts Learn page views 102% with Rivers Agency

First Bank, a leading independent community bank in the Carolinas, needed to reimagine its extensive Good to Know financial education online library to make it more navigable and to attract new customers. They turned to Rivers Agency for a solution involving user experience research, design, and website development.

Rivers Agency redesigned the library with a new visual identity and intuitive filtering by life stages and financial topics. The solution included a quarterly newsletter and a social media campaign to drive engagement. This resulted in a 102% increase in Learn page views, over 87,000 active users in four months, and 400,000 website visits from targeted newsletters in one year.

First Bank