Case Study: First Bank boosts education engagement across the Carolinas with Rivers Agency

First Bank awards $500K for education with Rivers Agency

The customer, First Bank, a North Carolina-based bank, sought to bolster its community impact through its Power of Good citizenship initiative. Their challenge was to launch Project Launch, a contest to drive innovation in education across the Carolinas. They partnered with the vendor, Rivers Agency, which provided a comprehensive suite of services including campaign strategy, web development, and visual design.

Rivers Agency crafted an end-to-end digital marketing campaign and web presence featuring playful, space-themed visuals. The solution included website development, email marketing, social channel optimization, and branded materials. The campaign successfully reached over 130,000 customers and generated more than 500 contest entries. The measurable impact was substantial, with First Bank awarding $500,000 in grants to 45 recipients, directly supporting educational projects in local schools and nonprofits.

First Bank