Case Study: Fenton elevates its destination brand with Rivers Agency

Fenton drives 660K+ impressions with Rivers Agency

The customer, Fenton, a major mixed-use development in Cary, North Carolina, needed to establish itself as a premier destination beyond a typical "live work play" community. Rivers Agency was engaged to develop a brand campaign that would reintroduce the property and invite people to explore its upscale shopping, dining, and entertainment offerings.

Rivers Agency created the "Meet Fenton" campaign, which was centered on a hero video spot that depicted a "meet-cute" story showcasing a day of adventure at the destination. This versatile campaign included social media, paid advertising, and print, positioning Fenton as a unique experiential place. The solution delivered significant results for Rivers Agency, including over 660,000 total impressions and 594,000 video plays.

Fenton