Case Study: Fenton achieves stronger social engagement and community growth with Rivers Agency

Fenton boosts Instagram followers 29.3% with Rivers Agency

Fenton, a lifestyle and retail destination in Cary, North Carolina, needed a social media presence that matched its high-end, curated aesthetic. Their challenge was to build an online community that felt as elevated and magnetic as the physical space itself. They engaged Rivers Agency to provide a comprehensive social media strategy, content production, and influencer marketing.

Rivers Agency implemented a new social strategy by applying Fenton's brand identity across platforms and creating branded templates. They increased video content production, developed a structured content calendar, and built a robust influencer program featuring over 20 local creators. This approach led to significant measurable impacts, including a 118% increase in video views, a 156.4% increase in saved posts, and growth in followers across Instagram and Facebook. Rivers Agency successfully extended the Fenton experience online, driving both engagement and real-world visitation.

Fenton