Case Study: Cree Lighting elevates SmartCast launch with Rivers Agency experiential marketing

Cree Lighting transforms LightFair into a multi-sensory SmartCast launch with Rivers Agency

The customer, Cree Lighting, a leader in LED innovation, faced the challenge of launching its new SmartCast technology at LightFair International. They needed to move beyond a traditional trade show booth to fully demonstrate how their product redefines the experience of light. To achieve this, Cree Lighting partnered with vendor Rivers Agency to create an immersive experiential marketing installation.

Rivers Agency designed a multi-sensory booth that transformed into a real-time showcase of SmartCast’s intelligence. The solution included a responsive lighting grid that adapted to visitor movement and choreographed light shows synchronized with massive video walls. This immersive experience proved the product's capabilities in an unforgettable way, so much so that Cree's leadership adopted the demonstration as a cornerstone of their internal showcases. Rivers Agency successfully helped Cree Lighting position SmartCast as an essential and transformative technology.

Cree Lighting