Case Study: Bearing Insurance achieves a modern brand transformation with Rivers Agency

Bearing Insurance modernizes its brand over 2+ years with Rivers Agency

Bearing Insurance, a historic insurance brokerage formerly known as Bankers Insurance, faced a challenge as its antiquated name, indistinct visuals, and stale messaging were stifling its ambitious new growth trajectory. The company engaged Rivers Agency for a comprehensive brand strategy and design service to modernize its identity and better appeal to a broad range of clients in the competitive commercial insurance marketplace.

Rivers Agency developed a new brand name, Bearing, and a complete visual identity to convey direction and partnership. The solution included a new logo with a custom 'b', a color palette to differentiate from competitors, and patterns that suggest forward momentum. Rivers Agency implemented this new brand across physical and digital applications, which galvanized employees and established Bearing Insurance as a modern leader in its field.

Bearing Insurance