Case Study: Autobell Car Wash achieves a unified web and app experience with Rivers Agency

Autobell Car Wash unifies web and app journeys for 93% new traffic with Rivers Agency

Autobell Car Wash, a full-service car wash company, faced a challenge with its outdated website which created a frustrating and disconnected experience for customers. The site could not process purchases or manage subscriptions, forcing all transactions into a separate mobile app. Rivers Agency was engaged to unify this digital ecosystem and deliver a modern ecommerce experience.

Rivers Agency implemented a technically complex solution by building a new headless website using Gatsby and WordPress. This included a location-aware checkout system and, most significantly, a real-time integration with the Autobell mobile app. This seamless sync allows any account action taken on the website to be instantly reflected in the app, and vice versa. The project successfully unified the customer rewards program, creating a simple and consistent brand experience that fuels loyalty.

Autobell Car Wash