Case Study: The Pacific Training Institute for Facial Aesthetics achieves 275% more website traffic with Riverbed Marketing

The Pacific Training Institute for Facial Aesthetics grows website traffic 275% with Riverbed Marketing

The Pacific Training Institute for Facial Aesthetics (PTIFA), a leading facial rejuvenation training organization, faced the challenge of growing beyond its reliance on word-of-mouth in an increasingly competitive market. Their goal was to fill training spots and expand geographically, but they found marketing to physicians and dental practices difficult. After unsuccessful attempts with internal efforts, they partnered with Riverbed Marketing for its inbound marketing expertise.

Riverbed Marketing developed a comprehensive inbound strategy for PTIFA, beginning with foundational research to define an ideal client profile and buyer personas. They then created and promoted targeted content like blogs, eBooks, and webinars, accelerated through SEO, paid search, and social media. This solution drove a 275% increase in website traffic, generated twice as many leads, and reduced the sales cycle length by 20%.

The Pacific Training Institute for Facial Aesthetics