Case Study: Riipen boosts inbound lead generation with Riverbed Marketing

Riipen launches 3 inbound landing pages with Riverbed Marketing

The customer, Riipen, a B2B SaaS experiential learning platform, faced a challenge in generating new inbound leads. Their website lacked targeted landing pages and a system to prioritize high-value prospects for their three distinct sales teams. Riverbed Marketing was engaged to augment their efforts and optimize their Hubspot configuration.

Riverbed Marketing implemented a solution that included building three optimized landing pages and refining the website's content. They integrated Hubspot analytics and implemented a tailored lead scoring system to help each sales department segment and prioritize leads. As a result, Riipen is now able to more effectively generate, capture, and prioritize prospect leads for their three core audiences.

Riipen