Case Study: Pro Bed Medical generates 4x more leads with Riverbed Marketing

Pro Bed Medical Technologies generates 4x more leads with Riverbed Marketing

Pro Bed Medical Technologies, a medical device company, faced declining sales due to an over-reliance on traditional outreach and referrals. Their president, Steve, sought to modernize their approach and build a predictable pipeline of leads for their flagship Freedom Bed product. To address this challenge, they partnered with the vendor Riverbed Marketing for its inbound marketing services.

Riverbed Marketing implemented a comprehensive inbound marketing strategy, beginning with foundational buyer persona and keyword research. Their solution involved creating high-quality content like blog posts and eBooks to fuel SEO and social media efforts, all managed on the HubSpot platform. This strategy delivered significant results for Pro Bed Medical, including a 1,416% increase in website traffic and generating four times more leads, which allowed them to expand their sales team and pursue new distribution opportunities.

Pro Bed Medical Technologies