Riverbed Marketing
11 Case Studies
A Riverbed Marketing Case Study
Connected City, a tech startup with a patent-pending platform for revitalizing local economies, faced the challenge of achieving early adoption of its platform without the high costs and risks of traditional marketing or a sales team. The company's president, Gary Taylor, sought a cost-effective inbound marketing strategy to generate revenue and prove the business model. He turned to the vendor, Riverbed Marketing, for a solution.
Riverbed Marketing developed and executed a comprehensive inbound marketing strategy for Connected City, which included SEO, social media, and Google Ads campaigns. This solution led to a significant measurable impact, including a 544% increase in website traffic and a 900% increase in website conversions. The campaign also yielded over 300 new customers, providing the early success the startup needed.