Case Study: Business Modelling Associates achieves rapid revenue growth and scalable solution monetization with River Logic

Business Modelling Associates - Customer Case Study

Business Modelling Associates (BMA), a South African consultancy and River Logic partner since 2009, faced the challenge of delivering and monetizing advanced planning and optimization solutions across diverse, industry‑specific client environments. BMA adopted River Logic’s Prescriptive Analytics Platform and visual modeling language to build zero‑code, integrated financial and operational models and to enable cloud‑based scenario analysis and distribution.

Using River Logic, BMA developed tailored applications—including a cash‑management optimizer for SBV Services and a contracts decision‑support tool for Barloworld Logistics—that could be rapidly deployed and scaled. River Logic’s platform helped BMA grow software revenues by over 75% year‑over‑year for two consecutive years, double headcount while expanding internationally, and deliver client impacts such as a typical 1% increase in contract margin (payback in under a year) and industry outcomes ranging from ~10% cost reduction to 2–5% of sales in additional profit.

Business Modelling Associates

Shane Russell

President