Case Study: Premier Boxing Champions Rebrands Boxing for NBC Primetime with RIVAL | LA

Premier Boxing Champions debuts on NBC primetime in 3 months with RIVAL | LA

Premier Boxing Champions (PBC) needed to quickly establish a brand identity for its landmark return of professional boxing to primetime television on NBC, a first in 30 years. The vendor, RIVAL, was engaged to develop this new brand at a rapid pace.

RIVAL developed a complete brand guidebook, drawing on boxing's classic history to create an elegant and timeless identity that was applied across hundreds of assets. The solution was launched for PBC's debut event on NBC primetime. The broadcast was a major success, averaging 3.4 million viewers and becoming the most-watched professional boxing broadcast in 17 years. It also won its Saturday primetime slot among adults 18-49.

Premier Boxing Champions