Case Study: Xavier University Achieves 150% Engagement Growth with Rival IQ

Xavier University - Customer Case Study

Xavier University Athletics, part of Xavier University in Cincinnati, needed a better way to manage 40 social accounts, maintain a consistent brand voice, and keep fans informed with timely, high-value content. As a highly cyclical athletics program with a strong focus on basketball, the team relied on social media to deliver game updates, previews, and other critical information, and turned to Rival IQ for support.

Using Rival IQ, Xavier Athletics gained a fuller view of its social performance across more than a dozen contributors and used the platform to compare results, refine content strategy, and improve engagement with more frequent posts and better hashtag use. The results included a 150% increase in social engagement, a sustained average engagement increase of 255%, and several hours saved each month on data collection and reporting.

Xavier University

Patrick Dillon

Director for Marketing