Case Study: WUSA9 grows audience and advertising revenue with Rival IQ

WUSA9 - Customer Case Study

WUSA9, a CBS-affiliate television station in Washington, DC, needed a better way to track social media reaction to news stories, measure the social influence of on-air talent, and improve recruiting and evaluation of new talent. As the pace of social and breaking news increased, the station turned to Rival IQ to help answer key questions about audience engagement and whether they were bringing in the right people.

With Rival IQ’s social media analytics, multiple departments at WUSA9 used shared dashboards and scheduled reports to compare performance, monitor competitors, and identify what content and channels drove the best results. The platform helped improve internal collaboration, strengthen engagement for both station channels and talent, and support revenue growth through increased advertising, sponsorships, and branded posts.

WUSA9

Matthew Morris

Consumer Insights Director