Case Study: WavHello boosts social web traffic by 55% with Rival IQ

WavHello - Customer Case Study

WavHello, formerly BellyBuds, wanted to broaden its audience beyond expecting moms while still keeping a connection to its core customers. To support this shift, the company used Rival IQ to measure social performance and better understand how its new messaging was resonating.

With Rival IQ, WavHello tracked engagement, monitored competitors and brand heroes, and tested new lifestyle content and giveaways to refine its social strategy. The result was stronger engagement, simpler reporting, and a 55% increase in web traffic from social channels, helping Rival IQ prove valuable in WavHello’s move to a broader family audience.

WavHello

Katie Mason

Social Media Manager