Case Study: University of Kentucky achieves 170% higher social engagement with Rival IQ

University of Kentucky - Customer Case Study

The University of Kentucky, a large public university with 16 colleges and more than 30,000 students, needed a better way to manage social media after a team restructuring. With responsibility spread across multiple staff members and content coming from many colleges, the marketing and PR team needed help evaluating which social posts were worth prioritizing. Rival IQ provided the social media analytics support they needed.

Using Rival IQ daily, the University of Kentucky benchmarked performance against peer and aspirational schools and identified the content, timing, and post types that worked best. The team developed a simple four-question content filter and used Rival IQ breakout alerts to spot winning posts; as a result, engagement increased by 100% within six months and eventually by 170% overall.

University of Kentucky

Katy Bennett

Assistant Marketing Director