Case Study: New Belgium Brewing boosts social engagement with Rival IQ

New Belgium Brewing - Customer Case Study

New Belgium Brewing, the employee-owned craft brewery based in Fort Collins, Colorado, wanted a better way to define social media best practices, improve content strategy, and measure success beyond simple time-based growth. Working with Rival IQ, the team sought clearer insight into what content resonated with its audience and how its performance compared with other beverage brands.

Using Rival IQ’s social analytics and competitive benchmarking tools, New Belgium Brewing quickly identified content patterns, breakout posts, and gaps in the market that informed stronger storytelling and advocacy-focused content. The results were significant: Facebook engagement rates increased by more than 150% and Twitter engagement rose by 40%, helping New Belgium expand its brand reach and engagement.

New Belgium Brewing

Kevin Darst

Digital Manager, New Belgium Brewing Company