Case Study: Indiana University proves social performance and grows impact with Rival IQ

Indiana University - Customer Case Study

Indiana University, a large public university with more than 79,000 students, needed a better way to track social media performance and compare itself against competitors. Before working with Rival IQ, the social team manually tracked metrics and lacked the bandwidth to analyze competitive data or report results effectively to campus leadership.

With Rival IQ’s social media analytics platform, Indiana University gained an easy-to-use way to pull data, identify what content resonated, and see where to invest limited resources. Rival IQ helped the team prove its value, support reporting to leadership, and refine its strategy around live tweeting, video, and infographic-style content, contributing to stronger engagement and social following growth.

Indiana University

Kristofer Karol

Director Social Media Strategy