Case Study: English National Ballet grows social audience and engagement with Rival IQ

English National Ballet - Customer Case Study

English National Ballet, a touring ballet company founded in 1950, wanted to reach a younger audience and make ballet more accessible through social media. To better understand what content resonated and set performance benchmarks, the team used Rival IQ to analyze their own channels and compare performance across the social landscape.

With Rival IQ, English National Ballet built a more data-driven social strategy, using audience and content insights to guide Instagram toward behind-the-scenes and dancer-created posts. As a result, the company grew its social audience by 46.8% in six months and nearly doubled average engagement across all channels, while also saving time on content research and decision-making.

English National Ballet