Case Study: Denver Broncos achieve 43.8% social audience growth with Rival IQ

Denver Broncos - Customer Case Study

The Denver Broncos needed a better way to track the crowded social media and media landscape around the team, where fans could choose from many local, national, and NFL sources for news and updates. Their digital media team also wanted to replace highly manual, time-consuming tracking methods with a more effective way to measure content performance and engagement. They chose Rival IQ to help manage social media analytics and monitoring.

With Rival IQ, the Broncos gained a centralized view of their social presence, competitor landscape, trending hashtags, and best times to post, while also receiving frequent email reports that saved time and improved planning. As a result, the Denver Broncos grew their social audience by 43.8%, adding more than 3 million new followers in under 18 months and reaching over 7 million followers overall. Rival IQ also helped the team increase engagement and react more quickly to what was trending.

Denver Broncos

Ben Hunt

Director of Digital Media