Case Study: Canadian Olympic Committee boosts social engagement with Rival IQ

Canadian Olympic Committee - Customer Case Study

The Canadian Olympic Committee, which manages Canadian involvement in the Olympic Games and oversees Team Canada’s digital fan experience, needed a better way to understand its social media competition in 2014. As social media became increasingly important for sponsorship proposals and fan engagement, the team turned to Rival IQ to benchmark its performance against other Olympic teams, media outlets, and major brands.

Using Rival IQ’s social media analytics and automated reporting, the Canadian Olympic Committee’s digital team could quickly review what content was performing best and refine its strategy. The result was a major lift in performance: Facebook and Twitter engagement rates increased by over 300%, and the committee ranked #1 globally in engagement per capita among National Olympic Committees.

Canadian Olympic Committee

Georgia Sapounas

Digital Manager, Canadian Olympic Committee