Case Study: Alliant Credit Union doubles Facebook reach with Rival IQ

Alliant Credit Union - Customer Case Study

Alliant Credit Union, one of the 10 largest credit unions in the U.S., needed a better way to use social media to educate members, build brand awareness, and deepen engagement. To understand its competition and improve its editorial planning, the marketing and digital strategy team turned to Rival IQ.

Using Rival IQ for competitive analysis, social reporting, Facebook Insights, and post alerts, Alliant Credit Union was able to make more informed content decisions and refine its social strategy. The results were strong: Rival IQ helped the team double Facebook reach and increase engagement per tweet by over 130%, while also improving overall social performance and planning.

Alliant Credit Union

Maggie Tomasek

Public Relations & Social Media Specialist