Case Study: Attiva S.p.A. boosts Sugar adoption and streamlines communications with Riva

Riva helps Attiva improve communications and grow powerful relationships

Attiva S.p.A., a national distributor of consumer electronics and professional solutions in Northern Italy, needed a way to improve CRM adoption after implementing Sugar. Sales managers wanted to keep communicating in Outlook while ensuring customer data, calendar items, and appointments stayed synchronized with Microsoft Exchange in an on-premise environment. Attiva turned to Riva, through Italian CRM partner OpenSymbol, to bridge the gap between Sugar and Microsoft Exchange.

Riva implemented a server-side integration between Sugar and Microsoft Exchange, syncing contacts, calendars, appointments, and emails without requiring Outlook plugins or separate mobile apps. The solution ran in the background, automatically archived emails, supported recurring calendar events, and kept data up to date across desktop and mobile devices. As a result, Attiva improved user adoption, reduced redundant data entry, saved time, and streamlined sales operations, while gaining better CRM data quality and more responsive customer service.

Attiva S.p.A.

Marco Zaninello

Project Leader and Key Account Manager