Case Study: Bison Machinery Ltd. achieves seamless CRM and email sync with Riva

Bison uses Riva to sync GoldMine with Microsoft Exchange

Bison Machinery Ltd., a UK specialist supplier of metalworking machinery, needed a better way to integrate its GoldMine CRM with Microsoft Exchange. Its existing plug-in was slow, required users to manually archive emails, and didn’t reliably sync calendars and email across devices, creating inconsistent CRM records and extra work for sales and customer service teams.

Riva implemented a seamless sync between GoldMine and Microsoft Exchange for 14 employees, with automated email archiving and calendar synchronization across desktops and mobile devices. With Riva, Bison reduced manual data entry, improved CRM data consistency, and gave staff reliable access to email and appointments in connected and disconnected modes, saving time and improving workflow efficiency.

Bison Machinery Ltd.

Guy Bushnell

Director