Case Study: UK-Based Software Company achieves smarter CRM and email integration with Riva for Developers

Award-winning CRM and Business Intelligence provider helps customers sell smarter with Riva

The UK-Based Software Company, an award-winning CRM and business intelligence provider, needed a better way to connect its sales team’s Outlook-based communication with its internal CRM. Before using Riva for Developers, staff were forced to work across separate systems, wasting time on manual data entry and making it harder to capture customer intelligence.

Riva helped the company build a custom connector that synchronized calendar, contact, and email data between its CRM and email platforms. With Riva’s support, the company rolled out the integration internally first and then to customers, improving CRM adoption and enabling smarter reporting and faster, more personalized customer service. The solution also reduced support needs and created seamless server-side integration across devices with no plug-ins required.