Case Study: RazorMotor achieves over 750% GMV growth and streamlined product listings with Rithum

Within one month of using Rithum, Razor Motor increased GMV over 475%

Razor Motor is a Southern California e-commerce seller of affordable, high-quality automotive lighting that launched its eBay store in 2018. With 900–1,500 SKUs across marketplaces, the team struggled with duplicated work and time-consuming manual processes for listings, inventory and order management, and needed a centralized, scalable solution to support growth and faster fulfillment.

After implementing ChannelAdvisor in October 2018, Razor Motor automated product and order workflows (using eBay Order Consolidator, ShipStation and the eBay Categorizer), which streamlined multichannel management and sped up fulfillment. Results were immediate: GMV rose more than 475% in one month and over 750% in seven months, including two months with ~$500K GMV each; the seller also earned eBay Top Rated status and is expanding SKUs and marketplace reach.

RazorMotor

Paul J.

Operation Manager