Case Study: Vintage Parts achieves 100% productivity improvement and instantaneous order confirmations with Rithum

Vintage Parts - Customer Case Study

Vintage Parts, a 50+-year niche retailer in Beaver Dam, WI, specializes in OEM replacement parts with roughly 1.1 million unique part numbers and over 10 million pieces across 15 warehouses. The company’s homegrown systems couldn’t reliably integrate with carriers and marketplaces, causing delayed tracking notifications (often ~24 hours) and friction while shipping about 1,200 packages per day.

Vintage Parts implemented ShipWorks integrated with ChannelAdvisor to centralize fulfillment and automate shipping workflows, making order confirmations and tracking instantaneous. The solution delivered what the company calls about a 100% improvement in productivity, removed many manual steps, and is being considered for rollout across all shipping platforms.

Vintage Parts

Pete Fogarty

Vice President of Sales and Marketing