Rithum
187 Case Studies
Case Study: ValuePetSupplies.com achieves doubled marketplace success and 1,400 conversions with Rithum
A Rithum Case Study
ValuePetSupplies.com - Customer Case Study
ValuePetSupplies.com, a family-run pet retailer operating online since 2007 with roots in a 25+-year Piech family business, sells everyday pet items and overstock closeouts to more than 100,000 customers. Facing rapid marketplace expansion from its eBay beginnings, director of sales and marketing Nick Carter needed a single solution to manage multiple channels and make smarter, data-driven decisions.
By implementing ChannelAdvisor’s marketplace and digital marketing tools—including its Merchandising Engine—ValuePetSupplies.com immediately improved reporting and control, creating rules that excluded items under $50 from certain comparison shopping feeds and raised average order value on NexTag to $100.36. The changes cut click costs, drove about 1,400 conversions (search and comparison shopping accounted for roughly one-third of revenue), boosted marketplace performance by multiples, produced a single campaign that earned over $70,000 in six months, and set the company up to expand to Amazon and a ChannelAdvisor-hosted webstore.
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ValuePetSupplies.com
Nick Carter
Director of Sales and Marketing