Case Study: Uniden grows marketplace sales and expands into new channels with Rithum

Uniden expands to 180+ SKUs across 5 marketplaces with Rithum

Uniden, a global leader in wireless communications and consumer electronics, faced the challenge of expanding its reach to a wider audience of Australian consumers through online marketplaces. They sought a way to effectively launch and manage multiple marketplace channels without undermining their established retail partners. Uniden turned to the vendor Rithum, specifically its Managed Marketplaces team and software, to implement this new strategy.

Rithum's solution provided Uniden with an integrated platform to streamline operations across multiple marketplaces, starting with eBay and expanding to Amazon, Catch, Kogan, and MyDeal. This partnership enabled Uniden to efficiently manage over 180 SKUs online. The results were a successful new revenue stream, with particularly strong performance on eBay and Catch, leading Uniden to regularly update its budget forecasts with a bullish outlook. Rithum's automation technology and account management were instrumental in this growth, allowing Uniden to plan for further expansion onto platforms like Bunnings MarketLink and into overseas markets.

Uniden