Case Study: Ultimate Paintball achieves 20% sales growth and scales to 100–200 orders/day with Rithum

Ultimate Paintball Aims Automation Solution and Hits New Amazon Targets

Ultimate Paintball is a fast-growing paintball equipment retailer that began selling on eBay in 2002 and expanded into warehouse operations to scale inventory and lower prices. As it moved from a single-channel to a multichannel business, the company struggled with manual order processing, unreliable third-party inventory software, and a tiny staff that could only pack about 30 orders per day—making an Amazon expansion impractical without automation.

By implementing ChannelAdvisor Marketplaces, Ultimate Paintball automated listings, synced cross-channel inventory, integrated shipping, and launched on Amazon quickly. The automation cut listing and fulfillment time, improved cash flow and margins, and drove a 20% sales increase in the first quarter while enabling the company to scale to roughly 100–200 orders per day, reduce costs and abandoned carts, and reach new buyers.

Ultimate Paintball

Steve McCarty

President