Case Study: Tundra Restaurant Supply achieves 60% digital revenue growth and 5:1 ROAS with Rithum

Tundra Restaurant Supply Cutting digital marketing costs and increasing ROI

Tundra Restaurant Supply, a leading B2B distributor of food-service equipment and supplies, sought to grow its e-commerce business beyond Google AdWords but found its feed provider lacked the analytics and functionality needed to manage feeds, track SKU-level performance, and optimize bidding across channels.

By adopting ChannelAdvisor Digital Marketing (including Flex Feed), Tundra consolidated product feeds, gained real-time, granular reporting to adjust bids and reallocate spend, and expanded into channels like Yahoo Gemini and mobile advertising. The result: about 60% year‑over‑year growth in digital marketing revenue, a 5:1 return on ad spend, reduced Google Shopping costs, and funds reinvested to test new channels and increase mobile bids.

Tundra Restaurant Supply

Don Moyer

Senior Online Marketing Strategist