Case Study: Techtronic Industries boosts conversions and real-time inventory visibility with Rithum

TTI Gives Consumers a Reason to “Buy Now” With ChannelAdvisor Where to Buy

Techtronic Industries (TTI), owner of global brands like RYOBI, AEG and VAX, had strong site traffic and product discovery but was losing purchase-ready shoppers at the point of sale. Customers could find the right product on TTI sites but not reliable, up-to-date information on where to buy it, how much it cost, or which nearby stores had it in stock—complicated further by exclusive retailer relationships (Bunnings) and many VAX retail partners.

TTI implemented ChannelAdvisor Where to Buy Local to surface near real‑time pricing and inventory across retailers, directing shoppers to available local stores and retailer sites. The solution reduced friction and boosted conversions, provided granular personalization and retailer foot‑traffic insights, and gave TTI a scalable, future‑proof way to sync pricing and availability as it expands channels.

Techtronic Industries

Pinkky Bhatia

Head of Digital