Case Study: ToolKing.com achieves 50%+ traffic and conversion lifts and 15% higher average order value with Rithum

ToolKing.com boosts site traffic, conversion rate, average sales with PLAs on Google Shopping

ToolKing.com, an Internet Retailer 500 company near Denver selling more than 120,000 tools, hardware, and home-improvement products, wanted to capitalize on every online advertising opportunity and boost website performance. With little prior experience using Google Product Listing Ads (PLAs), the retailer needed a scalable way to make Google Shopping a priority and maximize online ROI.

Partnering with ChannelAdvisor, ToolKing.com listed its entire catalog on Google Shopping, grouped products by price and availability, and optimized PLA bids—lowering bids on non‑performers and refining bidding algorithms for target groups. The campaign drove traffic and conversions up more than 50%, increased average order value nearly 15%, reinvigorated sales of thousands of “dead” items, and reduced cost per conversion, making the site the company’s strongest sales channel.

Tool King

Ben Skigen

E-commerce Director